 There was never a time that I wasn't interested in makeup. Growing up I watched in fascination as my mother applied her makeup. I was intrigued by her perfectly-outlined, bright-red pouty lips. I remember feeling happier on the days my mother would put on her makeup. It not only meant we were going out, opening the day to excitement and possibility, but also because when mom felt prettier and better about herself, her positive energy made for a better day for all. I wasn't totally aware of it yet, but even then, somewhere in my young subconscious mind I knew the truth - that beauty had the power to "lift the soul."
At an early age I got hooked on all the Old Hollywood movie starlets, and am a big fan of the provocative ‘pin-ups’, and like a sponge I absorbed all the glamorous and sexy, flirtatious ways of the Big Screen Goddesses. I loved the glamour, the subtle seductiveness - I loved the power these screen vixens had.
Reading Glamour, Cosmo, Vogue and Harpers religiously, studying every model’s face and reading everything I could on skincare, makeup and beauty, there was no doubt that I was headed in the direction of becoming a professional makeup artist.
After becoming a licensed cosmetician, I freelanced for several years for prestigious companies such as Estee Lauder and Lancome. I've always dreamed of having my own business, so I took my small savings and at the age of 48, I left my failed marriage and started a new life. I founded DeeVa Beauty….a mobile makeup and hair service serving North and Central NJ. I wanted to help women feel good about themselves, but I also wanted to bring some 'glamour' back into women's lives. There is definitely something missing out there today and it's the class, style and glamour that you just don't see any more. Why can't you have fun looking like JLo and STILL be as powerful as Oprah?
I believe every woman…if they would just admit it, has a little "Pussycat Doll" in them that longs to come out for a little prowl every once in awhile. I ‘specialize ‘in smoldering eyes and shimmering lips, and the one to go to if you want to look glamorous but classy. I believe that there is 'power in beauty' and a woman could and should use it to her advantage, just like all the glamorous icons we've admired and secretly wished we could look like and be like...even for just an evening out or special occasion.
I’m a true 'girlie-girl', and believe high heels, dressing up and champagne for every occasion is a good thing.
It is my desire to make the world a more beautiful place - one fabulous woman at a time!
 But I'm not just another makeup artist and DeeVa Beauty isn't just another company seeking profits. It is a platform to look deeper within and find compassion and kindness towards God's helpless, knowing your beauty does not only lie in your looks but in your humanity, ethics and your courage to make a difference. We all want to find an authentic experience, a way to live more passionately...to connect with something.
I want to give my experience, my wisdom, and my skills to accomplish something I feel is meaningful and important. I am grateful I can get up every day and make women look and feel beautiful, while at the same time do something I am VERY passionate about which is helping save animals.
The purpose of DeeVa Beauty is to empower women...to help educate them in the art of skincare and makeup. In doing so, I give them a little more confidence, bring a little more fun into their lives, inspire them to embrace their femininity, encourage them to stand tall, feel their 'power,' and enjoy being a woman in the process.
It is also the purpose of DeeVa Beauty to 'give back' and help the abused and abandoned animals with a percentage of each and every makeup application.
Remember, when you choose DeeVa Beauty, you truly are "Beautiful...inside and out”
Integrity, treating people with respect, and compassion for all living beings is what I stand for and look for in others, and I will always tell a woman to never forget to have FUN, FLIRT, and BE FABULOUS!!!
MEET THE FAMILY
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Ozzie
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BooBoo
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Juicy
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Deeva & Lily |
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